The Platform
Innovative Branding for a Dynamic New Age Television and Online Platform
The Project
EXECUCOMM was honoured to be entrusted with the creation of a comprehensive brand identity for a new-age television and online platform and talk show. Named "The Platform," this project required us to develop a bright and dynamic branding concept that would resonate with a wide audience and convey the show's essence.
Initial Evaluation
Getting To Know The Objectives
Assessment of Current Positioning
Brand Differentiation
Brand Proposition
About The Platform
The Platform is an innovative television and online platform that brings together a diverse range of topics and conversations. With a focus on sharing, connecting, and learning, The Platform aims to engage viewers with content that is both entertaining and educational.
The Platform is built on the core values of inclusivity, education, and entertainment. These values guide the content and interactions, ensuring a welcoming and informative experience for all viewers.
The Logo Mark
The wordmark for The Platform was designed to be modern, vibrant and easily recognizable with a definitive alignment with the actual word, 'platform'. We utilized a bright color palette to reflect the lively and dynamic nature of the talk show. The brand mark is complemented by contemporary symbols and elements that support the show's energetic brand.
An Exciting Blend of Extraordinary Ideas, Colours & Dimensions
Brining a fun and progressive approach to an online platform
Collaborating vivid elements to embody diversity in ideas and people
The Everything Talk Show
The Proposition Statement & Tagline
Accompanying such a simple but effective signature statement, we began conceptualizing the many different variables and events to complement the vision.
Using Recognizable & Simplistic Elements to Create a Series of Signature Elements
In keeping the logo as minimal as possible, we had immense band width to explore complementary assets to support stable wordmarque. Hence the birth of a modern take on a traditional staple that infuses creativity with balance.
Traditional & Modern
Effortlessly Recognized
Vivid & Vibrant
The Juxtoposition of The Expected & Unexpected
Bridging the gap, we embraced the opportunity to create a monogram that resonated across all dimensions and demographics to reach a wide audience.
Having Fun With Colour & Patterns
Bringing together a vast variation of design elements into one space, immediately set a challenge for us to combine effectively. While exploring, to control the busy reflection, we gave each design it's own dimension and colour factor giving them their own space to breathe, while sill complementing their supporting assets.
Brand Imagery & Visuals
Here we drew upon the happy emotions exuded through selected media and imagery to capture the truest essence of an exciting and place and space to share, talk and connect.
Focusing On Design Elements with Dimension
Creating elements that are diverse and operational for all media purposes.
Online is Where It's At
The new website for The Platform will play a crucial role in generating new audiences to share, talk, learn and connect.
Having Fun with Letters
Maneuvering letters to exude how the audience envisions a place to sit.Â
