The Good Candidates
Culminating Years of Community Endeavours Into One Unified and Holistic Foundation for Impact
About the Project
EXECUCOMM was entrusted with bringing to life a visionary concept that had been nurtured for nearly two decades. The Good Candidates, founded by our Managing Director, evolved from a personal aspiration to serve the community into a groundbreaking non-profit organization dedicated to creating measurable impact. Our task was to craft a brand that embodies the ethos of collaboration, empowerment, and sustainable change.
A Phenomenal Endeavour
A Dream Come True
Determining Direction
Determining Intentions
Determining Impact
About The Good Candidates
The Good Candidates is a non-profit organization focused on investing in projects, initiatives, and agendas that deliver positive societal and environmental change.Â
Our mission is to generate sustainable value and return on investment for people, communities and the planet. By accelerating forward-thinking solutions that address prioritized social issues and underserved groups,Â
The Wordmarque
We designed a brand mark that exudes friendliness, diversity, and approachability. The logo features a vibrant color palette chosen to resonate with the community and inspire action. Each color and element was meticulously selected to tap into the innate human desire to make a difference, creating a visual identity that is both inviting and empowering.
Using Fun & Organic Elements & Essentials to Communicate a Foundation of Impact
Inspiring generations to make a difference through art, creativity & design
Honoured to build a brand in the most collaborative and inspiring way possible
Happy People | Sustainable Planet | Resilient Society
Our Governing Ethos
Operating under the governing ethos, “Happy People, Sustainable Planet, Resilient Society,” our tagline, “Investing in Impact,” succinctly captures the core mission of The Good Candidates.
It signifies our commitment to investing resources, time and effort into initiatives that yield tangible, positive outcomes for society and the environment. This collaborative approach in ethos is a constant reminder of our purpose and drives our actions and communications.core values.
Joyous Unity
The monogram design reflects the joyous spirit and unity of our community-driven initiatives. It incorporates symbols of collaboration and growth, signifying the collective effort to create a better future.
Community Driven
People Inspired
Investing in Impact
Vibrant Diversity
The use of diverse colors and dynamic shapes in the monogram highlights the inclusive nature of The Good Candidates. It represents our commitment to embracing different perspectives and working together towards common goals.
Effortless Integration
Our approach to this project was characterized by effortless integration of The Good Candidates' vision with our creative strategy. We seamlessly blended their mission with our design expertise to create a cohesive and impactful brand identity that resonates with a wide audience.
Brand Imagery & Visuals
The Good Candidates’ brand imagery is vibrant and community-centric. It features visuals of diverse groups of people working together, lush natural environments, and impactful projects in action. This imagery conveys a sense of joy, unity, and purpose, aligning perfectly with the organization’s mission.
Being Fun & Playful with a Diverse Brand Mark
Creating a brand that supports growth and evolution for the road that lies ahead
All The Possibilities
Thoroughly exploring all avenues of diverse and meaningful ways to communicate impact
Working together to make an difference with intentional and strategic design
Brand Collaterals
We developed a suite of brand collaterals that are bright, cohesive, and reflective of The Good Candidates’ ethos. From stationery to packaging, every element was designed to reinforce the organization’s friendly and approachable identity. The use of consistent colors and dynamic graphics ensures a unified and professional appearance across all materials.
Designing Effective Elements that Resonate with Every Community
Collaborating colours and symbols to impact a generation of people and communities.Â
Aligning Our Candidates in the Most Effective Way Possible
Crafting an army of candidates to support us in the journey ahead.
