My Great Hair Company
Empowering A Natural Hair Revolution with with Forward-Thinking Creative Solutions
The Project
My Great Hair Company approached us with the objective of marketing their ready-to-market hair care journal. However, understanding their broader goals and potential, EXECUCOMM proposed a more comprehensive and holistic solution. Our mission was to create a brand that not only provided revolutionary hair care products but also empowered and celebrated the natural hair community.
Initial Consultation
The Heart of the Matter
Assessment of Objectives
Exploring Parameters of Creativity
Full Consultation
About The Client
My Great Hair Company is devoted to serving and empowering the natural hair community by providing revolutionary products, tools, advice, knowledge, encouragement and support.
Their mission is to equip naturalistas on their natural hair journey, promoting and celebrating natural hair through a community of acceptance, appreciation, and support.
The Wordmarque
EXECUCOMM designed the wordmark for My Great Hair Company with robust fonts integrated with coil hair elements, symbolizing different types of hair. The intentional design speaks to the diversity and uniqueness of natural hair, creating an immediate and unique identifier for the brand. The warm undertones of browns and neutrals were chosen to be seamless with brown tanned skins, ensuring the brand resonates with its dynamic and diverse user base.
Urban Symbolism for Progressive Change & Evident Growth
Crafting a unique and creative approach to hair representation
Collaborating definitive elements and designs to elaborate a great idea
Beautifully Rooted
An Intentional Tagline
With great excitement, we introduced My Great Hair Company’s tagline “Beautifully Rooted” which encapsulates the mission to provide revolutionary products and support to the natural hair community.
This proposition is built on the belief that natural hair is beautifully and naturally rooted, and the brand aims to promote acceptance, appreciation and pride.
A True & Authentic Perspective
The monogram for My Great Hair Company was designed to be innovative and progressive, reflecting the brand’s forward-thinking approach to natural hair care. It incorporates elements that symbolize diversity, empowerment and natural beauty, ensuring that it resonates with a wide audience of natural hair enthusiasts.
Diversity & Empowerment
Strength in Natural Hair
Hair Care Innovations
Promoting Inclusivity
The Monogram represents My Great Hair Company’s core values and mission. It serves as a constant reminder of the brand’s commitment to empowering the natural hair community and celebrating natural beauty.
Cohesion Across All Landscapes
Consistency and cohesion are key to My Great Hair Company’s brand identity. We ensured that every element, from the logo to the color palette, is seamlessly integrated across all platforms, creating a unified and recognizable brand experience.
Brand Imagery & Visuals
Our approach to brand imagery for My Great Hair Company focused on visual storytelling that resonates with the audience. We used warm yet vibrant visuals that reflect the brand’s mission to empower and celebrate natural hair.
Packaging a Bespoke Product
With an already extensive product range, it was imperative for EXECUCOMM to strategically transition the brand through an intentional process of design and construction. The intention was to be versatile, representative of its community and intrinsically authentic.
The Strategy Behind Bespoke Packaging
Ensuring that the brand evolves seamlessly across all offerings.
Developing Their Website
The online experience for My Great Hair Company is designed to be user-friendly and engaging. We created an intuitive interface that allows users to easily navigate through the platform, access resources, and participate in the natural hair community.
The many Ranges of Their Logo
Building a brand that supports growth and evolution across industries and landscapes.
Project Deliverables
Consistency in Craftsmaship
Successfully creating a comprehensive and impactful branding solution
Boldly evoking positivity, ambition and energy through dynamic brand imagery.
We're Big On Brand Patterns
Identifying each hair type with an intentional selection of design elements.
Designing Their Social Media
Our social media design for My Great Hair Company is crafted to enhance engagement and build a strong online presence. We used consistent visual elements and messaging to create a cohesive brand experience across all social media platforms.
Brand Signage
EXECUCOMM designed My Great Hair Company’s brand signage to reflect their mission and values. The signage is both functional and visually appealing, ensuring that it stands out in any environment. We focused on creating signage that is easy to read, professional, and aligns with My Great Hair Company’s overall brand identity.
We had an awesome experience working with EXECUCOMM. Coming into a transaction with a microscopic and limited ask proved to be unsustainable and unimpactful. Our directive was graciously rerouted due to EXECUCOMM's expertise and experience. We were welcoming toward the possibilities as we witnessed the evolution and ability to broaden our service to our community from a full and holistic approach in real time. So happy we met. Overjoyed!
