Grand Creek Supermarket
Creating a unique, green-focused brand identity for a home-grown, community supermarket
A Fresh New Project
EXECUCOMM was approached by the owner of the establishment with a unique challenge: to create a brand for a grocery store that was yet to be fully realized. Embracing the opportunity, we collaborated closely with the owner, delving into his vision and long-term goals. With a strong emphasis on community, we adopted a hands-on approach, ensuring that every detail resonated with the owner's aspirations and the supermarket's future customers.
The Journey
Bringing a concept to Life
Brand Workshop
In-Depth Consultation
Full Discovery of Goals
The Naming of Grand Creek
The Supermarket was set to become a cornerstone of its hometown, offering a modern, community-centric shopping experience. Located in the heart of the community, the supermarket aims to provide not just groceries but a place where people feel connected and valued. The owner’s vision was clear: to create a supermarket that goes beyond transactions, fostering a sense of belonging and pride among its patrons.
Understanding the significance of the community, we named the supermarket “Grand Creek,” paying homage to its roots while highlighting its anticipated growth and prominence. The name encapsulates the spirit of the hometown and the grandeur of the supermarket’s offerings and future expansion.
The Logo
The logo features modern earthy green and mustard undertones complemented by a muted neutrality. To reflect the owner’s commitment to wholesome goods and experiences, we incorporated various shades of green in the design. The logo's simplicity is enhanced by green tones and mustard accents, with diverse colors and letters symbolizing the variety of goods, services and people.
Bringing Vision to Life with Creativity and Precision
Merging vibrant, earthy tones to capture the essence of local pride and anticipated growth
Combining modern aesthetics with traditional values to create a unique and memorable shopping experience
Let's Go Shopping
The Tagline
“Let’s Go Shopping,” is a direct and inviting call to action, emphasizing the simplicity and joy of the shopping experience at Grand Creek Supermarket. It encapsulates the supermarket’s mission to make shopping a delightful and straightforward activity. This phrase became a central element of our branding strategy, resonating with the community’s desire for an enjoyable and effortless shopping experience.
By incorporating this tagline, we aimed to create a sense of excitement and anticipation, encouraging customers to embrace the Grand Creek shopping journey. The straightforwardness of the tagline aligns perfectly with the owner’s vision of a welcoming and accessible supermarket.
A Symbol of Growth
The monogram of Grand Creek Supermarket is designed to be versatile, translating seamlessly across all hues of the palette. We suggested maintaining the juxtaposition of two or more greens in most instances to symbolize growth and sustainability.
Green Responsible
Growth Focused
Good for Community
The Green Allegiance
The monogram’s leaf symbolism reflects the owner’s dedication to keeping the supermarket environmentally friendly and community-focused. This consistent element reinforces the supermarket’s commitment to green practices and wholesome offerings.
Effortless Blending
Our experience with Grand Creek Supermarket was highly collaborative, balancing agency expertise with the owner’s vision. We integrated tones, graphics and imagery to create a cohesive and compelling brand design. This seamless integration ensured that every aspect of the brand was aligned with the supermarket’s goals and community values.
The Power of Visuals
The brand imagery for Grand Creek Supermarket is synonymous with happy shopping. We used vibrant, welcoming visuals that evoke a sense of joy and community. This imagery is designed to make customers feel at home and excited about their shopping experience.
Designing complementary elements that enhance the brand
Creating fun and traditional shapes to represent supermarket essentials.
Brand Collaterals & Packaging
We developed a comprehensive suite of brand collaterals, including stationery and packaging, where the patterns and designs stood out on their own. Our approach ensured that every touchpoint, from business cards to shopping bags, reinforced the Grand Creek brand identity.
Foreseeing the future for our client
Culminating a selection of wordmarque dynamics to support all variations and explorations.Â
Project Deliverables
Collaboration in Geometry
Fusing contemporary elements with community-centric themes to resonate with local shoppers
Integrating thoughtful design elements that symbolize sustainability and community growth
Brand Identity & Guidelines
Our efforts culminated in a robust and cohesive brand identity, supported by detailed brand guidelines. These guidelines ensure consistency across all brand applications, from in-store signage to digital marketing materials. The brand guidelines serve as a roadmap for maintaining the integrity and impact of the Grand Creek brand.
Outdoor Signage Design
We created impactful advertising signage visuals, recognizing the importance of marketing for Grand Creek Supermarket. The signage design is visually appealing and aligned with the brand’s identity, effectively communicating key messages to the community and potential customers.
Working with EXECUCOMM was a transformative experience for us. From the very beginning, their team understood our vision and took a personal approach to ensure every detail resonated with our community values. The brand they created not only reflects our commitment to quality and community but also positions us for future growth. The seamless integration of tones, graphics and imagery has given us a unique identity that stands out. EXECUCOMM's expertise and dedication have truly brought our vision to life.
