A & J's Ice Cream Shoppe
Transforming A & J's Ice Cream Shoppe into a Delightful and Memorable Brand Experience
The Project
A & J's Ice Cream Shoppe, a family-owned business in Central Trinidad, approached EXECUCOMM to create a brand identity that would solidify their market presence and reflect the quality of their products and services. As new entrepreneurs, the couple wanted a fresh and memorable footprint for their beloved local ice cream flavours. Our mission was to design a brand that encapsulates the essence of their journey, their commitment to quality, and the joy their ice cream brings to their customers.
Initial Consultation
Doing a Deep Dive
Present Goals
Long Term Vision
Full Discovery
About A & J's Ice Cream Shoppe
A & J’s Ice Cream Shoppe began as a passion project for a lovely couple in Central Trinidad, who started their entrepreneurship journey by creating unique local ice cream flavours. Their dedication to quality and their love for their community quickly earned them a loyal customer base.
With a desire to elevate their brand, they turned to EXECUCOMM to help them create a brand identity that would resonate with their values and vision. Their goal was to communicate the exceptional taste and joyful experience their ice cream offers through a cohesive and inviting brand identity.
Their Wordmarque
We developed a brand mark that is both simple and memorable, combining the letters A & J in a way that reflects the couple’s identity and business ethos. The color palette of red, pink, beige, and white was chosen to evoke feelings of warmth, joy, and sweetness. This thoughtful combination creates a visual identity that stands out and communicates the high quality of their products.
Reflecting the warmth and simplicity of a local, family grown business
Capturing the delightful and familial essence of A & J's Ice Cream Shoppe
Transforming their passion for local flavours into a memorable market presence
SWEET . SIMPLE . OH SOOOO GOOD!
A Tagline from the Heart
During a delightful taste test, our Managing Director, Thokozile, exclaimed, “Oh soooo good!” This spontaneous reaction became the inspiration for A & J’s tagline, “Sweet, Simple, Oh Soooo Good.”
The emphasis on “soooo” highlights the exceptional taste and quality of their ice cream, while the overall simplicity of the tagline aligns with the brand’s friendly and approachable identity.
Unified Simplicity
The monogram for A & J's Ice Cream Shoppe utilizes the common features of the letters A & J, creating a unique and easily recognizable symbol. This design approach reinforces the brand's simplicity and the strong bond between the couple behind the business.
Design Simplicity
A Sweet Design
Design Goodness
Timeless Appeal
By maintaining a clean and elegant design, the monogram captures the timeless appeal of A & J's Ice Cream Shoppe, ensuring that the brand remains relevant and memorable in the competitive market.
Effortless Brand Experience
Our branding process with A & J's Ice Cream Shoppe was seamless, marked by a collaborative exploration of different options and directions. We worked closely with the couple to ensure that every element of the brand identity reflected their vision and values, resulting in a cohesive and impactful brand.
Brand Imagery & Visuals
The brand imagery for A & J's Ice Cream Shoppe was carefully curated to evoke feelings of happiness, family, and friendship. Hand-selected visuals depict joyous moments shared over ice cream, reinforcing the association of the brand with positive emotions and delightful experiences.
Keeping it sweet, simple and effective
Building a brand that supports growth and evolution across industries and landscapes.
Brand Collaterals
We designed a range of brand collaterals that maintain the essence of simplicity while showcasing the brand's unique identity. From stationery to packaging, every element was crafted to reflect the warmth and joy that A & J's Ice Cream Shoppe brings to its customers. The cohesive aesthetic ensures that the brand stands out and creates a lasting impression.
Project Deliverables
Everything from the Heart
Createing a brand for A & J's that communicates the exceptional taste and quality of their ice cream
A creative process that highlights the unique and delicious qualities of their brand
Their Guidelines
The comprehensive brand guidelines we developed for A & J's Ice Cream Shoppe ensure consistency across all brand applications. These guidelines serve as a blueprint for maintaining the integrity and impact of the brand, ensuring that every touchpoint reflects the same warmth and quality that customers expect.
Brand Signage
To enhance visibility and attract customers, we designed signage solutions that effectively communicate the brand’s identity and values. The signage integrates the brand’s color palette and visual elements, ensuring a cohesive and appealing presence in various locations, from storefronts to promotional events.
Working with EXECUCOMM has been an incredible journey that has truly elevated our entrepreneurial adventure. As new business owners, we had a vision for our ice cream shop, but EXECUCOMM took it to a whole new level. Their creativity and attention to detail helped us create a brand identity that perfectly captures the joy and quality of our products. Thokozile and the team made us feel valued and understood every step of the way.
