EXECUCOMM Technologies
Building a Unique Identity for Our Comprehensive Technology Division
Spreading Our Wings
As EXECUCOMM evolves as solely a Creative Agency into a full-fledged Business Solutions and Management Consultancy Firm, it became clear that our burgeoning technology solutions division required its own distinct space and identity. This realization led to the creation of EXECUCOMM Technologies, a supporting arm of EXECUCOMM that seamlessly integrates with our existing creative landscape while establishing its own innovative presence.
Our Internal Assessment
Defining Our Objectives
Assessment of Current Positioning
Assesment of Brand Alignment
Complete Needs Discovery
About EXECUCOMM Technologies
EXECUCOMM Technologies is a fully integrated technology division that embodies a multi-disciplinary, policy-driven approach. Our mission is to align policies, people and processes to optimize performance and drive digital transformation. We provide end-to-end technology and digital solutions, helping enterprises leverage innovation and emerging technologies to evolve their business.
EXECUCOMM Technologies is built on the core values of innovation, excellence and integrity. These values guide our approach to providing cutting-edge technology solutions that empower businesses to achieve their goals.
The Wordmarque
In designing the wordmark for EXECUCOMM Technologies, we aimed to create a brand identity that is both innovative and cohesive with the existing EXECUCOMM brand. We utilized a palette of deep vibrant purples, pinks, and oranges, balanced with soft new age blues and a unique black undertone, to reflect the dynamic and forward-thinking nature of our technology solutions.
Vibrant Symbolism for Progressive Change & Evident Growth
Transitioning EXECUCOMM's brand into a new dimension of innovation
Blending vibrant elements to symbolize growth, innovation and progressive change
MOVE FORWARD
The Tagline of the Future
The tagline “Move Forward” encapsulates EXECUCOMM Technologies’ mission to drive progress and innovation. This proposition is built on the belief that technology should enable businesses to advance and thrive in a rapidly evolving digital landscape.
The tagline “Move Forward” is not just a slogan; it is a promise to our clients that EXECUCOMM Technologies is dedicated to pushing the boundaries of what is possible and leading them into the future of digital transformation.
Collaborating An Existing Brand Identity With A New Perspective
Complementing the logo is a vibrant monogram symbolizing growth and innovation. The blend of a new age take of a traditional colour palette evokes balance yet progress, mirroring ANAI’s forward-thinking approach.
Progress in Innovation
Technology Integration
Driving Digital Evolution
We're Evolving
The monogram serves as a visual representation of EXECUCOMM Technologies’ dedication to pioneering new frontiers in digital transformation. It is a constant reminder of our commitment to delivering innovative and effective technology solutions.
Bringing It All Together
Formulating and articulating the striking new visual identity in a comprehensive set of brand guidelines was crucial to ensure consistency for all future deliverables; from highly-functional digital templates through to striking printed corporate stationery.
Brand Imagery & Visuals
The overarching brand imagery plays an integral role throughout the brand identity, boldly and abstractly evoking a sense of positivity, ambition, dynamism and energy.
Understanding Our Global Range
Building a brand that supports growth and evolution across industries and landscapes.
Expanding Our Brand
Setting strong foundations for future growth and impactful brand communication
Crafting a cohesive brand identity to propel ANAI’s upward trajectory
The Online Experience
The digital experience for EXECUCOMM Technologies is designed to be intuitive and engaging. We created an easy-to-navigate interface that allows users to access technology solutions and manage their digital transformation seamlessly.
Giving ourselves the ability to be explorative
Expanding our brand to support our growth and evolution across verticals