ANAI Global
Creating a new brand identity and website for a new age business solutions firm.
Challenge Accepted
As a leading business solutions and technology company, ANAI Global specializes in a comprehensive array of critical services. Having worked alongside ANAI, we were tasked to develop a compelling brand identity & website that would set strong foundations for future growth & success, effectively communicating their very own brand personality & unique brand proposition.
Initial Consultation
Getting To Know Our Client
Assessment of Current Positioning
Complete Brand Audit & Workshop
Full Discovery
About ANAI Global
ANAI Global is a dynamic and results-driven organization, specializing in delivering comprehensive solutions across key business domains. As a strategic partner, they go beyond conventional consulting, offering practical, in-depth expertise to redefine success for their clients.
Their identity and marketing initiatives have traditionally been intentionally understated and under the radar. However, it was now time to support their transformative growth and future expansion, by venturing out of the shadows and into global expansion. This rebranding effort and the launch of their new website marks a significant milestone for ANAI.
The Wordmarque
Crafted with precision, the wordmarque for ANAI Global embodies their essence with bold strokes and a harmonious blend of contrasting brand colours. It stands as a visual testament to their dynamic nature, symbolizing resilience and agility. The solid and robust letterforms signify stability, dynamism and unwavering strength, underpinning ANAI’s commitment to redefine success across industries.
Vibrant Symbolism for Progressive Change & Evident Growth
Fresh . Dynamic . Solid . Impactful . Dominant . Friendly
Reflecting stability and dynamism with a clean, robust brand identity
Blending vibrant elements to symbolize growth, innovation and progressive change
Transformative Innovations Sustainable Solutions
A Tagline for the Future
With the implantation of a new tagline, “Transformative Innovations, Sustainable Solutions”, ANAI’s tone of voice reflects confidence, experience and approachability, capturing their dynamic business personality.
With a clear understanding of ANAI’S complete value proposition and holistic approach to their clients, we needed to encapsulate the true essence of the organization in four simple, but effective words, that completely embodied their offerings.
A Dynamic & Progressive Monogram, Elements & Brand Assets
Complementing the logo is a vibrant monogram symbolizing growth and innovation. The blend of a new age take of a traditional colour palette evokes balance yet progress, mirroring ANAI’s forward-thinking approach.
Vibrant & Kaleidoscopic
Uniquely Constructed
Defined Geometric Curvature
Igniting & Accelerating
The formation of vivid colours abstractly symbolizes the various portfolio of services ANAI offers, creating a cohesive identity that breathes new life into their solutions. Underscored with consistently dynamic tones, the palette blends vibrancy with professionalism and their diverse culture.
Consistency & Cohesion
Formulating and articulating the striking new visual identity in a comprehensive set of brand guidelines was crucial to ensure consistency for all future deliverables; from highly-functional digital templates through to striking printed corporate stationery.
Brand Imagery & Visuals
The overarching brand imagery plays an integral role throughout the brand identity, boldly and abstractly evoking a sense of positivity, ambition, dynamism and energy.
Giving ourselves the room to be creative
Building a brand that supports growth and evolution across industries and landscapes.
Strength & Agility in Design
Setting strong foundations for future growth and impactful brand communication
Crafting a cohesive brand identity to propel ANAI’s upward trajectory
The Online Experience
The ANAI website evokes a sense of energy and dynamism, along with a sense of corporate professionalism and assuredness. The more abstract brand imagery is balanced with confident typography, clean space and minimal yet intentional design with striking transitions for an effortless user experience.
Understanding Our Client's Global Range
Building a brand that supports growth and evolution across industries and landscapes.
Project Deliverables
Consistency in Craftsmaship
Conveying confidence, experience, dynamism and approachability in our communication
Boldly evoking positivity, ambition and energy through dynamic brand imagery
Let's Get Socials
Our social media design landscape for ANAI was developed to create a cohesive and engaging online presence. The focus was on creating visually appealing content that communicates ANAI’s messages effectively and fosters a strong connection with their audience.
Brand Signage
Each design was meticulously crafted to embody the brand’s modern and professional aesthetic, ensuring that ANAI’s presence is always prominent and consistent. Our concepts enhance the physical spaces they occupy, reinforcing ANAI’s brand identity in corporate environments and public spaces alike.
EXECUCOMM consistently went above and beyond our expectations, demonstrating not only a profound understanding of our industry but also a remarkable ability to communicate our proposition effectively. Their unique ability to strike a balance between creativity and practicality was truly impressive, bringing fantastic ideas to the table while ensuring they were feasible and aligned with our objectives. Not to mention, the team was a pleasure to work with.
