The Good Candidates is a Non-Profit Organization centered on creating measurable impact by investing in a cross-sectional of quality improvement projects, initiatives and agendas that deliver positive change and advancements for our society and environment while generating a sustainable value proposition and return on investment for our people, communities, stakeholders and planet.
EXECUCOMM envisioned a minimal, modern & colourfully fluid brand identity with minimal curvatures that encapsulates the emergence of a strong and defined Foundation. To capture strategy & concept, we drew upon an alternative rainbow definition to signify mends blends of people, communities and spaces.
When naming, we considered the dynamism of philanthropy, charity and volunteerism. With that being the main focus, we had to embody a people desirous of good works championing for change, hence The Good Candidates. The tagline soon followed as discovery unfolded, understanding clearly that The Good Candidates focus was improvement, investment and most importantly impact.
We then set about to create a suite of unique macro images juxtaposed with solid backgrounds to reinforce its construct and mobility of cross-sectional initiatives.
Formulating a striking new visual identity in a comprehensive set of brand guidelines was paramount to ensuring consistency for all future deliverables as the Organization evolves.
At the very core, we managed to articulate a modern yet vibrantly encompassing approach while maintaining the full and widely-scoped integrity of an Organization with such an impactful mission and vision.
We look forward to witnessing the brand’s progress in continued innovation.
June 24, 2023
